We use different types of cookies which have different purposes. Depending on the purposes for which they are used, cookies used by us can be categorized as the following types.
2.1 Essential Cookies
These cookies are necessary for you to use our website and cannot be switched off in our systems. Essential cookies are required to enable the basic functions of this site and guarantee the security and efficiency of the service required. These cookies are usually set in response to actions made by you which amount to a request for services, such as logging in, requesting website visual elements and pages resources, filling in forms or adding goods to the shopping cart. Without these cookies, services you have asked for cannot be properly provided.
- For instance, these cookies may be used on our websites to:
- • Help you complete user authentication and user login.
- • Operate and remember the items that you place in your shopping cart, as well as remember the execution and synchronization of operations related to the shopping cart.
- • Help you complete the subscribe process.
- • Handle your payment requests and help you complete the payment process.
2.2 Functionality Cookies
These cookies are used to provide you with enhanced functionality and facilitate your browsing experience. These cookies may remember certain choices you have made, such as your language preference, your region, your username and password. These cookies may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some of these services may not function properly, and we may not be able to provide you with higher level of personalization on user experience.
- For instance, these cookies may be used on our websites to:
- •Remember your country or region and remember your language and currency preference.
- •Ensure the normal operation of customer services system.
- •Provide the short message service and information pushing service.
2.3 Analytical Cookies
These cookies may collect information about how you use our websites, such as which page you visit and which link you click on. These cookies help us to know which goods or pages are the most and least popular and see how visitors move around the website. These cookies also help us understand how our services are doing and improve them by developing new features. If you do not allow these cookies, we may not not know when you have visited our website, and may not be able to monitor its performance and improve your experience accordingly.
- For instance, these cookies may be used on our websites to:
- •Record the distribution channels and analyze the source of users.
- •Analyze and improve the performance and design of our websites and products.
- •Analyze the popularity of our websites and products.
- •Calculate and analyze the traffic and audience of our websites.
- •Analyze and improve the effectiveness of our advertising.
2.4 Marketing Cookies
These cookies can track your online activities and are used to make advertisements more relevant to you. These cookies may be set through our website by our advertising partners and can be used to build a profile of your interests and show you relevant advertisements. If you do not allow these cookies, you will experience less targeted advertising .
- For instance, these cookies may be used on our websites to:
- •Provide content, recommendations and advertisements that are more relevant to users.
- •Personalize and target marketing communications effectively.
- •Limit the number of times the user see an advertisement and help to measure the effectiveness of advertising campaigns